Haseem Saudi National Day: One Line, a Whole Kingdom — An AI Film
TL;DR: A 70-second Saudi National Day film for Haseem (حسيم), the Saudi e-invoicing platform. A man draws one line in Haseem's lime green, and the line becomes a rail, a metro, a factory line and, finally, fireworks over Riyadh. Directed by Mohamed Abdelwahed.
What was the brief?
Haseem, a Saudi e-invoicing and business-finance platform (slogan «حسيم.. يحسمها لك»), wanted a National Day film that celebrated the Kingdom's ambition and builders, in Haseem's own brand colours, without turning into a product demo. The published film is titled «حلم يكبر.. وطموح ما له حدود» ("A dream that grows, an ambition without limits").
What was the idea?
Draw the future. A man in a thobe walks out of the fog and draws one line toward the camera in Haseem's lime green. The line keeps going: it lands on a high-speed train crossing the desert, becomes the view from the driver's seat of a Riyadh metro, runs through a construction site and a car factory where engineers build, and ends at the Kingdom Tower lit green, with fireworks from the top.
One line is the brand's colour, the Kingdom's progress and the film's edit — all at once.
How was the Haseem National Day film made with AI?
Mohamed Abdelwahed, AI video director, kept the film tied together with one character and one stroke:
• One character, identical in every shot. A character sheet came first, then the walk out of the fog and the first stroke toward camera.
• The stroke, frame by frame. The marker close-ups were their own set: stills to lock the hand and the exact lime colour, then video takes for each stroke.
• The line becomes rail. The stroke lands on a high-speed train in the desert, and the camera rides alongside it.
• The Riyadh metro in twelve passes. The front window of a driverless metro was built in twelve passes — the city at night first, then the same window with the National Day fireworks ahead.
• The people who build it. Engineers on a KAFD construction plate and in a car factory with the robots running.
• The tower turns green. Riyadh at night, the Kingdom Tower lit green, fireworks from the top.
Tools: Higgsfield, Seedance and Google Flow for video; After Effects for the finish (seven comps, the line drawn over every chapter, colour and grain on top).
Real numbers: 39 AI video takes (Higgsfield, Seedance and Flow), each judged on its first and last frame before the edit; 40+ AI stills; 20 sound files, including a studio-sung track «مجد المملكة» ("Glory of the Kingdom") in two versions and seventeen sound layers (factory, fog, metro, tyres, space, fireworks); one After Effects project of 7 comps, 59 files and 711 MB; made over 16 days, 3–18 September.
What was the hardest part?
Continuity across very different places. Fog, desert, metro, factory and skyline only feel like one film if the line connects them. The line was drawn over every chapter in After Effects so it never breaks.
Brand colour accuracy. Haseem's lime (#E7FF25) had to read correctly in every lighting condition — in fog, at night and against fireworks. The stroke stills were made specifically to lock that colour.
Respecting the occasion. National Day content has to celebrate the Kingdom with care. The film keeps the brand in the end card and lets the Kingdom be the hero.
What was the result?
The 71-second film was published on Haseem's official YouTube channel (@HaseemApp) on 21 September 2026, for Saudi National Day, as «حلم يكبر.. وطموح ما له حدود | اليوم الوطني» (youtube.com/watch?v=dBUHoSl407E).
Credits
• Client: Haseem (حسيم)
• Occasion: Saudi National Day 2026
• Direction: Mohamed Abdelwahed
• AI video: Higgsfield · Seedance · Google Flow
• Finish: After Effects
FAQ
Can a fintech brand make an emotional National Day film with AI? Yes — Haseem's film uses one brand-coloured line to connect the Kingdom's progress, with the product kept to the end card.
Who directed Haseem's Saudi National Day film? Mohamed Abdelwahed, AI video director and senior art director.
How many AI takes were used? 39 AI video takes and 40+ stills, finished in After Effects.
ملخص بالعربي
فيلم حسيم لليوم الوطني السعودي «حلم يكبر.. وطموح ما له حدود»: راجل بالثوب بيرسم خط واحد بلون حسيم الأخضر الفسفوري. الخط بيتحول لقطر في الصحرا، ومترو الرياض، ومصنع، وفي الآخر ألعاب نارية فوق برج المملكة. من إخراج محمد عبد الواحد، واتعمل بـ٣٩ take فيديو على Higgsfield وSeedance وGoogle Flow، وخلص على After Effects.
Mohamed Abdelwahed — AI Video Director & Senior Art Director · one@abdelwahed.art