BYD SURF
Lexus — Luxury That Brings Us Together
A fully AI-generated cinematic commercial for Lexus KSA, produced for Eid Al-Fitr 2026 by Hive Innovative Group ME.
The film follows five seemingly separate celebrations — a birthday, a graduation, a wedding, a family road trip, and a grand reunion — only to reveal that every character belongs to one extended Saudi family, gathering at the grandparents' home on Eid night.
From hand-drawn storyboards to AI-generated character sheets to final cinematic frames and video — every stage of production was powered by generative AI, guided by human craft, taste, and obsession with detail.
Client: Abdul Latif Jameel Motors / Lexus KSA
Agency: Hive Innovative Group ME
Advertising, Art Direction, Digital Art
APSCO × Saudi Foundation Day 2026
In celebration of Saudi Foundation Day 2025, APSCO — The Arabian Petroleum Supply
Company — commissioned a cinematic TVC that traces the Kingdom's journey from
its earliest foundations to its modern energy future.
What makes this project remarkable isn't just the story it tells — it's how it
was told. Every single frame was generated, refined, and animated using
Generative AI tools. No traditional filming. No stock footage. No 3D renders.
Pure GenAI — from storyboard to final cut.
The result: a 60-second cinematic epic spanning 300 years of Saudi history,
brought to life through AI-generated imagery, AI-composed music, and a
carefully architected prompt engineering pipeline.
Client: APSCO
Agency: Hive Innovative Group — Dubai, UAE
Year: 2025
Deliverable: 60-second TVC (GenAI Film)
Advertising, Art Direction, Motion Graphics
Lakhbatita
Wafeq
Saudi Ministry of Transportation
LikeCard 10 Years (FULL AI AD)
Advertising, Art Direction, Creative Direction
Stuck in LOW Battery? - Anker Power Ba nks
Art Direction, Graphic Design, Creative Direction
V7
One Tap Away
Graphic Design, Advertising