3 Years as LikeCard's Art Director: 20+ Campaigns, 267M+ Views
TL;DR: Mohamed Abdelwahed is the Art Director of LikeCard, the MENA app for digital gift cards and game cards. For three years (late 2023 to today) he has been a core part of all of LikeCard's marketing work. Since November 2023 LikeCard's official YouTube channel has published 73 video ads across 20+ campaigns, with 267,447,897 combined views (as of 12 November 2026). The brand's hero through all of it is the Monster «الوحش».
What is LikeCard?
LikeCard sells digital gift and game cards: PlayStation, Xbox, Steam, PUBG UC, iTunes and more. It runs a consumer app, a B2B business and a white-label platform (Skarla). Its slogan is «العب أكثر.. ادفع أقل» — Play More.. Pay Less. The brand's colours are navy and orange, and its mascot is the Monster «الوحش».
What does an Art Director at LikeCard do?
The role covers the whole visual side of the brand's marketing:
• the campaign key visuals;
• the films and their look;
• the Monster's character;
• the full roll-out of every campaign into dozens of sizes, from Instagram grids, stories and website banners to in-app banners, email and Google ads.
Mohamed has worked on every LikeCard ad and campaign of the last three years, and the brand guideline (July 2025) came out of his team.
Who is the Monster «الوحش»?
The Monster is LikeCard's mascot. He is a huge furry creature whose fur is made of gift-card shards, with an orange head, a pink body and navy legs. He is always about twice the size of a person. He is smart and elegant, and he is the one who gives people the offers — «عروض الوحش» (Monster deals). Keeping him consistent across years of films, CGI and AI generations is a big part of the job: the same shape, the same four-fingered hands, the same short legs and the same personality.
Which campaigns has he worked on?
Every row below is an ad on LikeCard's official YouTube channel. View counts are as YouTube showed them on 12 November 2026.
• «مافي» — No more… (November 2023). The 2023–24 launch campaign: No more delay (fastest code activation), No more queues (top up any time, anywhere) and No more "No more" (every card in one place). The main spots reached 7.5M, 3.4M and 2.1M views.
• Ramadan 2024 — «عروض لايك كارد للوحوش فقط» (For Monsters Only). The Monster takes over Ramadan offers. The two main films reached 7.3M and 4.6M views.
• The new loyalty points programme (December 2024 – February 2025). The launch film reached 20.7M views, and «كل مرة تشحن نقطة تحول» reached 10.2M.
• Ramadan 2025, Eid al-Adha 2025, Summer 2025 («عروض بحرارة الصيف», 3.1M), and «كل كروت الشحن في مكان واحد».
• LikeCard 10 Years (August – October 2025). «10 سنين على القمة وتونا بادين» reached 26.0M. «من 10 سنين معكم وبنكمل معكم» reached 14.9M, 14.3M and 10.1M. The anniversary also included the 100 million points giveaway and Saudi National Day 95.
• Gaming campaigns. These include PlayStation and PS5-controller giveaways, Steam & Xbox keys, EA FC TOTY, a Riot Games Day, and the PUBG 8th birthday (18.3M and 9.8M).
• LikeCard × VOX Cinemas (Eid al-Adha). The Monster went to the movies: a cinema ad plus lobby screens across VOX Cinemas.
• Ramadan 2026 — «عروض الوحش في رمضان». An AI-made 30-second film in which the Monster travels from a game to a living room to a Ramadan majlis. It is LikeCard's most-viewed ad: 68.2M views.
• The 5in5 discount campaign (May 2026). It reached 19.4M and 14.2M views on YouTube and 1.8M plays on Instagram.
• LikeCard Türkiye. Campaigns for the Turkish market include Halloween Gaming Days (30 October – 1 November 2026).
What do the numbers say?
From 1 November 2023 to 12 November 2026, LikeCard's official YouTube channel published 73 video ads (14 long-form, 59 Shorts) across 20+ campaigns. Together they have 267,447,897 views: 174.7M on long-form and 92.8M on Shorts. That number is the sum of each ad's public view count on 12 November 2026. Most of these views come from paid distribution, which is how a brand like LikeCard puts its ads in front of gamers across the Gulf.
How did AI change LikeCard's production?
LikeCard's films moved from traditional CGI and shoots to AI-directed production.
• Ramadan 2026. The film was generated with AI: 64 video takes and 76 stills on Higgsfield. Every frame was checked against the Monster's official turnaround sheet.
• Key visuals. Now made in Google Flow, with real reference images fed in as ingredients and the real gift-card artwork placed inside the scene.
• Roll-outs. One large master image is built per campaign, and every size is cut from it, so 40+ deliverables keep the same light and detail.
The rule did not change: AI is the camera, not the idea. Every campaign still starts from one clear thought — the Monster gives you the deal.
Credits
• Client: LikeCard (KSA / MENA)
• Art Director: Mohamed Abdelwahed (2023 – present)
• Period covered: November 2023 – November 2026
• Tools: Higgsfield, Seedance, Google Flow, After Effects, Premiere Pro, Photoshop
FAQ
Who is LikeCard's Art Director? Mohamed Abdelwahed, an Egypt-based AI video director and senior art director. He has led LikeCard's art direction since 2023.
What is LikeCard's most-viewed ad? «عروض الوحش في رمضان ما يختلف عليها اثنين» (Ramadan 2026), with 68.2M views on LikeCard's official YouTube channel as of 12 November 2026.
Who is the LikeCard Monster? «الوحش» is LikeCard's mascot: a giant creature whose fur is made of gift-card shards. He stars in «عروض الوحش» (Monster deals) and most of LikeCard's campaigns.
بالعربي: محمد عبد الواحد هو الآرت دايركتور بتاع لايك كارد، وشريك أساسي في كل شغل الماركتنج بتاعها في آخر ٣ سنين. من نوفمبر ٢٠٢٣ لحد النهارده، قناة لايك كارد الرسمية على يوتيوب نزّلت ٧٣ إعلان في أكتر من ٢٠ كامبين، ومجموع مشاهداتهم ٢٦٧ مليون مشاهدة. بطل الشغل ده كله هو «الوحش»، وأكتر إعلان اتشاف هو «عروض الوحش في رمضان» ٢٠٢٦ بـ٦٨ مليون مشاهدة.
Mohamed Abdelwahed — AI Video Director & Senior Art Director · one@abdelwahed.art