LikeCard "For Monsters Only": A Ramadan AI Commercial Built in One Day of Generations
TL;DR: A 30-second Ramadan commercial for LikeCard, the MENA gift-card and game-card app, starring its mascot «الوحش» (the Monster). Directed by Mohamed Abdelwahed and generated with AI: 64 video takes, 76 stills, three worlds, one monster.
What was the brief?
LikeCard sells digital gift and game cards — PlayStation, Xbox, Steam, PUBG and more — under the slogan «العب أكثر.. ادفع أقل» (Play more, pay less). For Ramadan, the brand needed a campaign film that put its Monster mascot at the centre of the season's offers, «عروض الوحش في رمضان» (Monster deals in Ramadan), and spoke directly to gamers.
What was the idea?
Thirty seconds, three worlds. The Monster travels from a game to a living room to a Ramadan majlis, delivering a loot crate full of gift cards and discounts:
1. The game. A battle-royale drop: a new map, a gun POV, an over-the-shoulder shot, then the Monster sprinting across the field with the loot crate.
2. The living room. The game becomes real. The Monster punches out through the TV screen and hands the gamer the crate.
3. The majlis. Ramadan nights: the Monster bursts through a wall to a mobile player, stars flying, gifts on the floor.
The loot crate is the product — it carries the offers from world to world.
How was the LikeCard Ramadan ad made with AI?
Mohamed Abdelwahed, AI video director, treated the mascot like a real actor with a locked design:
• Lock the Monster first. The Monster was fixed as a design — using the brand's official reference sheet — before it was allowed into any world. The players were cast as clean studio portraits.
• Shot by shot, each still feeding the next. The battle-royale opening was built as a chain: each still re-used the previous one as its reference, so the world stayed continuous.
• The crate in nine passes. Empty field → closed crate → the question mark → the treasure of gift cards and discounts.
• The TV, five times. In the living room, the TV was regenerated five times so the screen always showed the right moment of the film.
• The end line as one piece. «عروض الوحش في رمضان» was lettered as a single gold piece and laid over the final shot.
Tools: Higgsfield for video, Freepik (Proteus) for upscaling, Premiere Pro for the edit.
Real numbers: a 30-second film in three cuts (main ad at 1928×1076, 24 fps; an Arabic version; and an Arabic 9:16 vertical re-framed and finished at 60 fps); 64 Higgsfield video takes generated in a single day (06:23–20:37, plus two fixes a week later); 76 AI stills; 20 sound files — a prop plane and gunfire for the game, a living-room ambience, a Ramadan music bed.
What was the hardest part?
Mascot consistency. An AI model will happily give a mascot an extra finger, longer legs or a different face from shot to shot. The LikeCard Monster has a strict design — four fingers per hand, short thick legs, fur made of gift-card shards — so every take was checked against the official reference sheet.
Moving between worlds without losing the thread. Three very different settings had to feel like one story. The crate, the colour of the offers and the Monster himself carry the continuity.
Keeping it gamer-first. LikeCard's audience is gamers, so even the Ramadan majlis ends on a phone game, not a generic festive scene.
What was the result?
The finished campaign film ran with two more 30-second spots and a vertical cut of the same Ramadan campaign.
Results: the main 30-second film, published on LikeCard's official YouTube channel on 18 February 2026 as «عروض الوحش في رمضان ما يختلف عليها اثنين», shows 68,184,458 views (as of 12 November 2026 — youtube.com/watch?v=a7mc6svSxcU).
Credits
• Client: LikeCard
• Direction & edit: Mohamed Abdelwahed
• Video: Higgsfield
• Upscale: Freepik · Proteus
• Edit: Premiere Pro
• Year: Ramadan 2026
FAQ
Can an AI commercial use a brand mascot consistently? Yes — lock the mascot's design with an official reference sheet before generating, and check every take against it.
Who made the LikeCard Ramadan "For Monsters Only" ad? It was directed by Mohamed Abdelwahed, AI video director and senior art director.
How many AI generations does a 30-second ad take? On this project: 64 video takes and 76 stills for a 30-second film.
ملخص بالعربي
إعلان لايك كارد لرمضان «عروض الوحش»: فيلم ٣٠ ثانية بطله وحش لايك كارد، معمول بالذكاء الاصطناعي من إخراج محمد عبد الواحد. الوحش بيتنقل بين ٣ عوالم، من لعبة لأوضة معيشة لمجلس رمضاني، وشايل صندوق مليان بطاقات وعروض. اتعمل ٦٤ take فيديو على Higgsfield و٧٦ صورة، وأهم حاجة كانت إن شكل الوحش يفضل ثابت ومطابق للتصميم الرسمي في كل لقطة.
Mohamed Abdelwahed — AI Video Director & Senior Art Director · one@abdelwahed.art